Dan Johnson, CEO
I have spent two decades helping real estate and investment companies successfully market all kinds of opportunity worldwide.
Over that time, the first dotcom bubble burst, housing equity drove an overseas property boom, the credit crunch caused a complete collapse, the world went mad for UK property, then Brexit happened and turned that trend on its head.
It’s a cyclical industry, which never seems to stand still for long.
Business models evolve, new investment structures are invented, companies come and go, while global patterns of demand shift constantly.
Against that backdrop, there has been a relentless evolution of digital media with first Google, then Facebook disrupting the established order and forcing companies to rethink how and where they spend advertising budgets online.
Like the rest of world, this industry will never stop changing.
I’m sure the next 20 years will be exactly the same, yet completely different!