LINKEDIN ADS
"Linkedin is the perfect channel for building a network or targeting high value contacts.
WHY LINKEDIN?
Laser-targeted campaigns that deliver leads from hard to reach prospect profiles.
LinkedIn is a premium advertising network that works best when you need to focus on a specific type of audience - it’s best used for building an agent network, targeting high value contacts at a specific seniority level or in a certain industry.
- Target by industry, company, group membership, skills or interests
- Upload customer lists and create predictive prospecting audiences
- Build awareness and recognition through smart retargeting strategies
- Choose from a wide range of effective, high impact ad creative options
- Stick to LinkedIn ad inventory, or show ads to your audience elsewhere
- Drive traffic to landing pages or capture data directly inside LinkedIn
AD FORMATS
The eight formats LinkedIn gives you.
A LinkedIn lead gen form can be attached to any of these, prefilled from the member profile - or the advert can send traffic to a landing page on your own domain.
Single image
One advert in the feed - the quickest way to test an offer.
Carousel image
Several cards in one advert, for a portfolio or a series.
Video
Short video with captions, to explain before the click.
Message
Straight to the inbox - not available to EU members.
Conversation
A message with reply buttons - also not for EU members.
Document
A guide read inside LinkedIn, with a form in front of it.
Article and newsletter
Promote long-form writing and build a subscriber base.
Event
Promote a live session and take registrations in LinkedIn.
LinkedIn is the obvious choice for B2B advertising, but if you're smart with campaign structure, it can also be an effective way to target high value prospects - business owners, industry leaders and serious professionals.
Dan Johnson
CEO of TMC Property Media
