TIKTOK ADS
Reach a new generation of investors, with over 1.2 billion prospects aged over 30 now on the platform!
WHY TIKTOK?
Explosive audience growth, immersive video adverts & powerful lead generation!
TikTok is the fastest-growing platform in our advertising arsenal, giving advertisers access to a vast, highly engaged adult audience. Its vertical video and recommendation algorithm reach new investors and generate quality leads.
- Tap into a huge, rapidly growing international audience
- Harness AI to optimise audience reach & performance
- Capture leads in forms or drive traffic to a landing page
Dark Ads
Standalone video adverts built for the For You feed, run as adverts only so they never appear on your own profile.
Boosted Posts
Live posts from TikTok can be used as adverts, which can have a significant impact on the reach of the user profile.
HOW WE RUN IT
Key decisions to make for your campaign
Targeting
Broad, interest and behaviour targeting, plus retargeting of video viewers and site visitors.
Creative
Vertical cuts of your video adverts, captioned for sound-off and built for the For You feed.
Lead Capture
Instant forms for volume, or a landing page on your own domain when you want higher intent.
If you're already creating video ads, it's definitely worth testing TikTok to benchmark lead quality and costs - advertisers are often surprised at how well it performs.
Dan Johnson
CEO of TMC Property Media
