DEMAND GEN
"We've seen similar lead volume to Meta, but since day 1 the leads have been consistently better quality! "
WHY DEMAND GEN ?
Massive reach, visually rich ad formats and a landing page to qualify leads - powerful!
Demand Gen runs only on ad inventory owned by Google - Gmail, YouTube and Discover - so the targeting and the AI have the whole Google audience to work with, at a cost per lead that often compares favourably with Meta.
- Get in front of huge, engaged audiences with superb targeting options
- Let the AI mix & match headlines, descriptions and images to optimise
- Drive traffic to a long-form landing page to inform & qualify prospects
Maximise Leads
If you don't have an expectation of lead costs, give Google the flexibility to spend your budget and get the most volume.
Target Lead Cost
Push Google to avoid over-spending on leads by setting a guide price that the algorithm progressively leans towards.
Google Demand Gen is a powerful and sustainable alternative platform to Meta, rapidly emerging as the channel of choice for many advertisers looking to generate consistent lead quality and stable results - especially when running at high volume.
Dan Johnson
CEO of TMC Property Media
