TMC Playbook
Smarter Lead Generation Strategies
Most of our clients focus primarily on running sales launch campaigns on one or more channels.
But we have other lead generation systems that work in different ways to achieve specific outcomes:
SETUP
Build a business backbone for increased profit and smarter decision-making.
CRM
Turn Your Data into Decisions
Your CRM is an essential system - a rich source of intel that should help enable data-driven decisions.
We can install our preferred software, or help you configure your CRM, attribution, Zapier integrations and lead distribution.
Your CRM is an essential system - a rich source of intel that should help enable data-driven decisions.
We can install our preferred software, or help you configure your CRM, attribution, Zapier integrations and lead distribution.
Tracking
Know Where Every Lead Came From
The move to a cookieless web makes it hard to ensure all leads are tracked and accurately reported, but it's a vital (and boring) skillset.
We deploy dedicated tracking infrastructure, combining web and server-side tracking, Consent Mode and Conversion API setup.
The move to a cookieless web makes it hard to ensure all leads are tracked and accurately reported, but it's a vital (and boring) skillset.
We deploy dedicated tracking infrastructure, combining web and server-side tracking, Consent Mode and Conversion API setup.
Reporting
One View of Every Campaign
A tracking report that brings all key marketing data together, providing complete visibility of campaign and channel performance over time.
Impressions, clicks, leads and comparative cost metrics as standard, with the option of adding your CRM data.
A tracking report that brings all key marketing data together, providing complete visibility of campaign and channel performance over time.
Impressions, clicks, leads and comparative cost metrics as standard, with the option of adding your CRM data.
STRATEGY
Advanced funnels and intelligent solutions that go beyond simple lead generation.
Multi Platform
Find the Mix That Performs Best
Test several platforms at once, with any product and any mix of creative, to find what delivers the best leads for your budget.
You control the choice of products, the budget allocation and which platforms to include, and we report transparently on all of it.
Test several platforms at once, with any product and any mix of creative, to find what delivers the best leads for your budget.
You control the choice of products, the budget allocation and which platforms to include, and we report transparently on all of it.
AB Testing Plan
Replace Assumptions with Data
Structured tests on any campaign variable, replacing assumptions with real-world data and measurable outcomes.
Test imagery, messaging, designs, colours, ad formats, audiences, landing pages, forms and virtually anything else.
Structured tests on any campaign variable, replacing assumptions with real-world data and measurable outcomes.
Test imagery, messaging, designs, colours, ad formats, audiences, landing pages, forms and virtually anything else.
Smart Series
A Smart, Sequenced Ad Campaign
Time-based and trigger-driven retargeting sequences that warm prospects up with different sales angles and ad formats.
The leads you get from this activity will be warmer, far more familiar with your offer and much closer to transacting.
Time-based and trigger-driven retargeting sequences that warm prospects up with different sales angles and ad formats.
The leads you get from this activity will be warmer, far more familiar with your offer and much closer to transacting.
10X Retargeting
Follow Your Prospects Everywhere!
Stay front of mind with prospects by setting up a cross-channel audience retargeting system that runs in the background.
Campaigns then chase your web visitors across every major platform, cost effectively building trust and the perception that you're everywhere.
Stay front of mind with prospects by setting up a cross-channel audience retargeting system that runs in the background.
Campaigns then chase your web visitors across every major platform, cost effectively building trust and the perception that you're everywhere.
Lead Magnets
Low Cost Lead Magnet Opt Ins
We will create a downloadable PDF guide that lets you capture emails at a very low cost per opt in.
A lightweight form and an instant download rapidly build your database, then automated nurturing turns it into warm sales prospects for your team.
We will create a downloadable PDF guide that lets you capture emails at a very low cost per opt in.
A lightweight form and an instant download rapidly build your database, then automated nurturing turns it into warm sales prospects for your team.
Appointments
Fill Your Calendar with Appointments
Capture leads and refer prospects directly into a Calendly booking system as well as your main CRM.
A 2-step form fills your diary with Zoom or Teams calls, without losing any of the lead data along the way.
Capture leads and refer prospects directly into a Calendly booking system as well as your main CRM.
A 2-step form fills your diary with Zoom or Teams calls, without losing any of the lead data along the way.
24/7 Video Sales
Get Set Up to Sell on Autopilot
Deliver the perfect sales pitch or presentation to anyone, anywhere in the world, at any time of the day or night.
It amplifies the capacity, reach and impact of your best sales resource through always-on video content that never sleeps.
Deliver the perfect sales pitch or presentation to anyone, anywhere in the world, at any time of the day or night.
It amplifies the capacity, reach and impact of your best sales resource through always-on video content that never sleeps.
Live Webinars
One-to-Many Real-Time Selling
An engaging, one-to-many webinar is a powerful way to engage in real-time and drive action at scale.
Engage TMC to deploy the exact system we set up and refined for our top infoproduct client, based in the Netherlands.
An engaging, one-to-many webinar is a powerful way to engage in real-time and drive action at scale.
Engage TMC to deploy the exact system we set up and refined for our top infoproduct client, based in the Netherlands.
Social Nurture
Put a budget behind your best organic social content and gently build affinity with your audience.
Paying to promote genuinely useful posts ensures more of the right people see your most valuable material.